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Split.io and progressive delivery

#1
05-13-2021, 09:17 PM
Split.io emerged in 2015, founded by a group of engineers passionate about feature flagging and experimentation. The founders recognized a growing need for organizations to deliver features to users gradually and manage risk effectively without extensive overhead or complicated processes. Initially, they focused on providing a controlled method to enable developers to release features incrementally, which is core to progressive delivery approaches. From its inception, Split.io claimed a unique position in the market by integrating feature flags with analytics, allowing users not only to control feature rollouts but also to measure their impact. It eventually gained traction among companies looking to improve their software delivery pipeline through robust, iterative processes.

Split.io integrates tightly with CI/CD workflows. Features like flagging allow you to toggle features without redeploying code. Its SDKs support multiple languages, making feature management seamless across varied development environments. If you use it for A/B testing, you get real-time analytics data, which directly contributes to product decisions. You set targeting rules easily based on user attributes, ensuring personalized and controlled experiences. Split.io's relevance continues to grow, especially as enterprises shift toward microservices and rapidly deploy applications.

Progressive Delivery Defined
Progressive delivery goes beyond feature flagging. It spans the strategy of releasing features to segments of users over time. This method helps in reducing risks associated with new releases. In this framework, you can iteratively roll out features, monitor key performance indicators, and gather user feedback before a full-scale launch. You can think of progressive delivery as not just a feature rollout but an entire strategic approach to software release, allowing experiments and adjustments based on your findings.

For example, let's say you're introducing a new UI component. Using progressive delivery, you could start with a small percentage of your user base, say 10%. You monitor user engagement and retention metrics closely. If you identify unexpected issues, you can roll back quickly without affecting your entire user base. This agile methodology helps shift the focus from merely implementing features to ensuring the features effectively meet user needs without comprehensive redeployments.

Technical Features of Split.io
Split.io boasts several features that facilitate an efficient progressive delivery model. One noteworthy aspect is its targeting rules engine. You can set various targeting criteria, like user attributes, geolocation, or even custom criteria based on behavioral analytics. The granularity allows for a more personalized rollout, significantly reducing the risk of widespread deployment issues. You can define cohorts of users for testing various features, which is crucial in validating assumptions before full release.

Integrating Split.io within your CI/CD pipeline enhances flexibility. You can use webhooks to connect Split.io with other tools or services in your stack, giving you the ability to automate feature toggles based on deployment statuses. Utilizing its dashboards can give you insights into not just flag usage but also event tracking. If you pull in events from your application directly, you can correlate user actions with feature flags, enriching the context for the decisions you make based on metrics. With these tools at your disposal, Split.io provides a pathway for rapid iterations while minimizing the adverse impact of potential failures.

Comparative Analysis with Other Platforms
In comparing Split.io to other feature management tools, you may consider LaunchDarkly, a prevalent alternative that offers robust feature flagging capabilities. LaunchDarkly excels in its user interface and generally provides simplified integration processes across various development environments. However, I find that Split.io's advanced targeting capabilities and analytics integration make it more appealing for complex projects requiring a higher degree of control and measurement.

While LaunchDarkly focuses on making flags easily manageable across various user bases, Split.io's tight integration with analytics often becomes a deciding factor for companies that prioritize data-driven releases. On the downside, if you prioritize ease of use and an intuitive UI, LaunchDarkly may cater more squarely to your needs. However, consider that the deeper analytics integration in Split.io could offer substantial long-term benefits as you scale your progressive delivery strategy.

Data-Driven Decision Making
In progressive delivery, data plays a pivotal role. Split.io doesn't just allow feature toggling; it actively aggregates data around user engagement and performance attributed to specific features. By implementing SDKs, you can tie user interactions directly to the features being tested. This setup allows you to analyze how each feature performs against your predetermined success metrics.

You can create dashboards that represent the historical performance of features, making future decisions easier. If you're testing a new pricing model, for instance, tracking conversion rates with Split.io provides the insights you require to determine whether to commit to the new features or revert. In environments where features evolve rapidly, access to real-time data can make or break your release strategy.

User Experience and Implementation Complexity
From a user experience standpoint, I find that the complexity of implementation significantly impacts the success of progressive delivery. With Split.io, integrating feature flags usually requires some upfront investment in terms of time but provides flexibility later. You may write custom integration scripts, particularly if you're using microservices. While a slight learning curve exists, especially in defining targeting rules and linking events, once you're familiar with the architecture, the relationship between the flags and your application logic becomes much more intuitive.

Oppositely, platforms like FeatureFlagCo might promise easier setup but can limit your customization options. If you require a highly tailored solution where specific targeting based on user behavior is necessary, you might run into issues with these simpler options. The balance between ease of use and flexibility becomes critical here. Progressive delivery should not only be about releasing features but about doing so in a way that meets your specific business needs, providing you with the control required.

Future Outlook and Adaptation in Agile Environments
Split.io's capabilities and the concept of progressive delivery resonate well within agile environments. The growing emphasis on DevOps practices only supports this narrative further. In my experience, adopting progressive delivery strategies allows teams to adapt their workflows more flexibly, aligning more closely with customer feedback loops. The ability to respond to user needs through rapid iterations will define how organizations thrive going forward.

I see that as software development continues evolving, techniques like progressive delivery will become mainstream. This trend encourages faster cycles of feedback and improvements, reducing the delay between a feature's conception and its evaluation in a real-world scenario. Tools that can seamlessly integrate these strategies will see increased demand, and Split.io has positioned itself as a frontrunner in this evolving domain.

Choosing to implement Split.io in a progressive delivery workflow could enhance your operational efficiency, provided you assess your project-specific needs accurately. In the end, while tools can provide framework and capability, your approach and implementation will determine how effectively you leverage progressive delivery. Understanding your audience, measuring success through data, and continuously iterating will shape your application's long-term relevance in the competitive software space.

steve@backupchain
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Joined: Jul 2018
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